Laundry

Your customers do laundry every week — make sure every week they come to yours

A digital stamp program that rewards every laundry service. No physical cards, no app — straight to the customer's phone in their Wallet.

Modern laundry with washing machines and dryers

Your program at a glance

Suggested stamps
8–10 stamps
Time to reward
2–3 months
Visit rhythm
Every week

Do these challenges affect your laundry?

Customers choose whichever laundry is on their route that day

Without an incentive to return specifically to you, customers follow convenience. Loyalty breaks simply because there's another laundromat two blocks closer.

With Panaloyal

With stamps saved up, customers have a reason to walk two extra blocks back to your laundry.

No differentiation from competitors

All laundries offer the same service at similar prices. Without a loyalty program, you compete only on location — a hard battle to win consistently.

With Panaloyal

When services look alike, the reward makes the difference without cutting your prices.

Slow periods with no way to reactivate customers

You have no way to reach previous customers with an offer or reminder during low-demand seasons. You operate reactively instead of proactively.

With Panaloyal

In the slow season, a push campaign to inactive customers brings them back.

Sample card

What your card could look like

A card can have several rewards. This is an idea to get started; change stamps and prizes whenever you want.

Tip: If customers come weekly, 10 stamps are completed in just over two months: a pace that keeps the card alive.

Laundry10 stamps
  1. Stamp 1
  2. Stamp 2
  3. Stamp 3
  4. Stamp 4
  5. Stamp 5: Free ironing of one garment
  6. Stamp 6
  7. Stamp 7
  8. Stamp 8
  9. Stamp 9
  10. Stamp 10: Free wash
  • Stamp 5Free ironing of one garment
  • Stamp 10Free wash

How Panaloyal works for your laundry

Your loyalty program active today, no extra hardware needed

Design your service card

Set the reward at visit #8: a free large wash or free ironing service. You can also give 1 stamp for a basic load and 2 stamps for a large load or combined wash + iron service.

Customer saves their card at checkout

They scan the QR at your location, register in seconds, and save the card to Apple Wallet or Google Wallet. No app download required.

Stamp on each service from your phone

Add the stamp when delivering the clean clothes. When the card is complete, the customer receives their reward automatically on their phone.

Messages that work for you

Message ideas for your business

Automatic messages go out on their own when something happens on the card. Campaigns are sent by you whenever you have news.

We miss youAutomatic

Laundry piling up?

If a weekly customer stops coming, they get an automatic "we miss you" message.

Push notificationCampaign

Comforter week

Promote seasonal services, like comforters or curtains, with a push notification.

Card almost completeAutomatic

Your next wash is free

When one stamp is left, the automatic nudge reminds them to bring their next load.

Near your locationAutomatic

You're nearby

On iPhone, the card shows up on the lock screen when the customer is in your area.

71%
of customers with a loyalty program always choose the same laundromat vs. 34% without a program
Panaloyal internal data
68%
of customers return when they have a digital incentive
Bond Loyalty Report 2024
5x
cheaper to retain a customer than acquire a new one
Harvard Business Review
2–4x
monthly visits — the average laundromat customer visits 2 to 4 times per month, making it a high-frequency habit business
Panaloyal internal data
For every industry

What stays the same, whatever your industry

  • No app to download

    The card is saved in Apple Wallet, Google Wallet or as a web app on the phone.

  • Scanner for your team

    Cashiers and managers stamp from the browser, each with their own access.

  • Multiple locations

    Manage all your locations from one dashboard.

  • Metrics and segments

    See who returns, who's at risk, and export your customers to CSV.

  • Print-ready QR

    Download your card's QR as a PDF for your counter or window.

  • Business page

    One link with your card, WhatsApp, map, Google reviews and social media.

See all features

See plans and pricing to check what each one includes.

What our customers say

“Before, my customers came only when they urgently needed to wash. With the stamp program, the same customers bring more clothes each visit to collect stamps faster. Volume per customer went up 40%.”
Rosa Martínez
Lavandería Express Martínez · Panama City, Panama
“What I never expected was customers starting to refer friends to share the discount. The loyalty program became my best word-of-mouth marketing tool.”
Luis Fernando Quiroz
Clean & Fast Lavandería · Guadalajara, Mexico

Frequently asked questions

Can I stamp per load or by weight?

Yes, as a house rule. For example, one stamp per load and two for a large load. Whoever stamps can add more than one stamp in the same scan.

Does it work with pickup and delivery?

Yes. Your driver can stamp from the web scanner on their phone when delivering, using their own access.

What reward suits a laundry?

A free wash as the goal and a small service, like ironing one garment, as a mid-way reward.

Your laundry deserves customers who come back week after week without thinking twice

14-day trial. Cancel anytime.

See plans and pricing