The State of Digital Loyalty Worldwide
Real data, verified sources. Discover what is happening in loyalty programs and how to position your business at the forefront.
Data updated based on reports published between 2023 and 2025.
The Global Market in Numbers
Key statistics on the impact of loyalty programs worldwide.
Global loyalty market
The global loyalty management market is projected to reach USD $24.4 billion by 2028.
Grand View Research, 2024
Consumers in programs
83% of global consumers participate in at least one loyalty program.
Bond Loyalty Report, 2024
Acquisition vs retention cost
Acquiring a new customer costs 5 to 7 times more than retaining an existing one.
Bain & Company / HBR
Revenue uplift
Businesses with active loyalty programs report up to +15% revenue from repeat customers.
Accenture, 2023
What results do businesses like yours achieve?
Average metrics reported by businesses running active digital loyalty programs.
Sources: Bond Loyalty Report 2024, Nielsen, Accenture. Values represent industry averages for businesses with active loyalty programs.
The trends that are redefining loyalty
What leading consumers and businesses are adopting today.
73% of consumers prefer saving their loyalty cards directly to Apple Wallet or Google Wallet rather than downloading additional apps.
Programs with progression mechanics (stamps, tiers, intermediate rewards) report 2x more interactions than traditional points programs.
79% of consumers say they only actively engage with programs that offer relevant rewards. Personalization is the number 1 differentiator.
Proximity notifications through digital wallets increase repeat visits by +27%, outperforming email marketing in immediate conversion.
Your business can be at the forefront of digital loyalty
Join businesses already using Panaloyal to retain customers with digital cards in Apple Wallet and Google Wallet. No app. No paper. No hassle.